With the launch of Netflix in India, DTH(direct-to-home) companies have become slightly more aware of the needs of us customers. Not only are the plans lethargic, the flexibility is also lacking and the connections are not anything to be written about. Doordarshan also recently joined the bandwagon with it’s own FreeDish which aims to provide 112 free channels this year. However, something is still lacking.
Do you have a smart TV at home? If yes, then you probably needn’t worry much and you’re on the right track.
If you said no, then this could be a game changer for you folks. Videocon D2H and Tata Sky are going to come packed with smarter features like internet browsing and interacting with certain applications on your existing TV.
You will not require a smart TV for the same, the DTH subscriber will automatically convert your existing television into a smart television through the smart set top box.
In a statement about the exciting features to come, Saurabh Dhoot, Videocon D2H Executive Chairman, said, “This launch of gen-next HD smart set top box demonstrates our unrivalled expertise and innovation in creation, delivery and execution of technologically advanced products. This product promises to make your existing TV into a smart TV and ensure connectivity with the world. We are enabling convergence of TV, DTH and internet all in one place.”
It was high-time cable operators provided something on the lines of new content through different means, even internet. Netflix in other nations have nearly killed cable television due to the variety of shows and movies one can watch in one place. However, in a sports-loving country like India, cable operators could have an edge since sports are not currently available on Netflix India.
Tata also seemed to be in support of this move and said that there will be no extra costs for these services. The features will be rolled out in the coming months to all subscribers willing to upgrade their service.
This is a wonderful news for television fans and addicts, since it is expected to make your experience even better. Not able to watch anything good on TV? Switch to YouTube and watch something funny. Tired of watching the same old daily soaps? Open Dailymotion and browse through plethora of trailers.
Think about it, at no additional cost your television could become a smart television with the ability to browse internet and interact through separate applications. We could see a similar move from other giants like Airtel Digital, Reliance Digital TV and Sun Direct to enhance their services and move more towards Digital India.