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Facebook is always busy in increasing user experience by introducing something new every once in a while. As of now, the company is working on a new tool. The new Facebook feature will alert you if someone is impersonating your account.

The move is meant to reduce the source of harassment on its platform. The new feature will send you alerts automatically in case it finds out another user impersonating your account using your name and profile photo.

You will be alerted to check if the profile in query is impersonating your account using your personal details, or it does belong to someone who is not impersonating you.

Facebook team monitors the impersonations manually apart from the automated process of flagging the profiles. Facebook began testing the feature in November, and finally it is live in 75 percent of the world.

Facebook’s Head of Global Antigone Davis said that the company is in plans to extend its availability in the near future. There are less cases of impersonation in Facebook; still it’s a source of harassment given the company’s strict policy against it.

Davis said,

“WE CAME TO KNOW ABOUT THE FEEDBACK NOW AND THEN THAT THE ISSUE WAS OF MAIN CONCERN FOR WOMEN. AND IT’S A MATTER OF REAL CONCERN FOR FEW WOMEN IN PARTICULAR REGIONS ACROSS THE GLOBE WHERE THEY FOLLOW SPECIFIC CULTURE OR TRADITIONS.”

The feature is an attempt to make the women around the world safer while using Facebook.

The company has been collecting feedback from the discussions with NGOs, activists, users, and other such group of people on how the platform can be better served for privacy and safety issues.

It is also dealing with other safety features as the outcome of the discussions. The test involved if someone reports nudity on Facebook, they will get an additional option of not only reporting the photo as inappropriate, but identifying themselves as the subject of the photo as well.

It will help surface links to external sources like support groups for victims of abuse and offering info about the possible legal options. The feature will also stimulate the review process in the case of nudity. Davis told that the pre-testing reporting process has shown up well but the team is still trying to collect more feedback and research before releasing the new Facebook feature all around the globe.

The new alert feature seems similar to Facebook’s privacy dinosaur, used to check users’ privacy settings. Another new photo-oriented feature aims to help teach users about who can actually see their photos.

The company has already balanced the privacy controls back to its place, still users, especially from India and other countries where the feature is being tested aren’t much aware of how to use them.

The photo checkup aims to bridge the gap by taking the users with a step-wise review process of their own privacy settings for their photos. The feature is already live in India and in other countries in South America, Africa, and Southeast Asia as well.

It’s interesting to see what more help the new Facebook feature brings to you in case of impersonation of your Facebook account.

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