MAGICCIRCLE COMMUNICATIONS won the creative/advertising mandate for INTEX. The mandate includes three core business verticals – Mobile Handset, IT Peripherals and Consumer Durable range.
INTEX Technologies has awarded its complete creative/ advertising mandate to MAGICCIRCLE COMMUNICATIONS.
MAGICCIRCLE will be handling all the three core business verticals – Mobile Handset, IT Peripherals and Consumer Durable range.
On awarding the business to MAGICCIRCLE, Keshav Bansal, Director, INTEX Technologies, said, “Intex is one of the fastest growing brands in the consumer electronics space, having attained leadership position in mobiles, multimedia speakers, power banks and LED TVs apart from other products. Keeping in mind, our plans to accelerate growth and presence across media platforms through varied campaigns this year, Hemant Misra was the absolute choice as our marketing communications partner. Being an industry veteran, Hemant doesn’t need any introduction and has earned respect owing to his vast form of work and brand associations. We have worked with him earlier when he was heading Publicis India, and so he understands the ethos and essence of Brand Intex completely. We are very happy to have him with us and are sure that together we will be able take brand Intex and MAGICCIRCLE to greater heights.”