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Dwayne Johnson

Dwayne Johnson “The Rock” Johnson gets up at 4AM pretty much daily, while the rest of us mere mortals are still fast asleep and probably drooling. The hugely successful pro wrestler and Hollywood star has said that such an early wake-up call has a lot to do with his soaring career trajectory, and now The Rock wants to help you wake up in the morning. He’ll even sing to you. Today Johnson announced The Rock Clock, an alarm clock app for smartphones that’s available on both Android and iOS. It’s free, and there aren’t any in-app purchases hiding anywhere. The Rock Clock, says Dwayne, is all about setting your goals and waking up early enough each day to tackle them. And to get it out of the way, there’s no such thing as the snooze button. Do you think someone like The Rock hits that thing multiple times every morning?

“Good Morning Sunshine” alarm tone from The Rock Clock

When you first open the app, it’ll ask you to set a goal —either timed or indefinite. I typed in “lose weight,” because summer’s coming and all that. From there, you can set an end date or just skip to the screen where you set your wake-up time. It is absolutely worth mentioning that as you tap through these screens, The Rock wastes no time kicking off the motivation with lines like “you can do this,” “you got this,” and “it’s on.”

But it all gets a little ridiculous when you get to the ringtones. There are 25 in all, and apparently The Rock has “created” each one. He personally recorded some of them, like an acoustic guitar-backed “Good Morning Sunshine” and a mashup of sounds that comes from his dog, Hobbs. There are also a couple where he just incessantly repeats the words “beep” and “ring ring,” or another where he smashes a harp as it plays the sort of melody you’d hear in other alarm apps. Johnson is a master at appealing to his various audiences; the “Old School” ringtone pulls in his WWE catchphrases, and “Let’s Ride” is surely meant for the Fast and Furious crowd. (Now that I think about it, that “Beach Jams” ringtone feels pretty Baywatch — even with Dwayne creepily whispering “awww yeah” throughout.)

“Beach Jams” alarm tone from The Rock Clock

 Then there are the inspirational video messages that The Rock sends to all his The Rock Clock users. “I’m gonna be checking in with you guys. I’m gonna be reading your goals daily, because I have access to everything because I am a secret ninja,” he says in the first clip, recorded from his pickup truck — while driving. Come on, Dwayne. “I’m gonna be checking in with you guys daily with messages like this in the morning. Sometimes daily, sometimes every other day, sometimes weekly, sometimes, well who gives a shit. Just get up and get after your goals.”
The last big feature of The Rock Clock gives you the choice of being rattled out of bed at “Rock Time,” meaning your alarm is synchronized with Johnson’s. Today, Rock Time came at 4:15AM, so you’ll probably end up sticking with 6 or 7AM. That’s assuming you’ll actually use this app more than once after downloading it and chuckling (or cringing) at some of those ringtones. The app also insists that you leave it running at night so the alarm can function properly. The Rock Clock is the second thing to come out of Project Rock. The first was a gym bag that sold out in minutes.

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